Module Descriptor

15/08/2012

Code:

BLB10084-6

Version:

2

Approval Status:

Valid Current

Title:

STRATEGIC ENTREPRENEURSHIP AND INNOVATION

Section:

Business School

Level:

6

Contact

E-mail Address

VLE

CHRIS BISCOMB

Pattern Of Delivery

Credits

15

Contact Hours

Independent Study Hours

Total Learning Hours

30

120

150

Description of Pattern of
Delivery

Pattern 1, study 100% in period 1

Pattern 2, study 100% in period
2

Site

STAFFORD

Registration Conditions

Module Version Condition Text

DISQUALIFIED COMBINATION

BLB10006-6 and BLB10083-6

Module Details

Assessment Details

An ASSIGMT length 2500 WORDS weighted at 100%.

An
individual case based assignment at the end of the teaching block
(2500 words) - 100% (tests all learning outcomes)

Indicative Content

This module looks at the role of entrepreneurship and innovation
in sustaining and growing successful businesses. Typical content
will include the following or similar topics,
Contemporary
Entrepreneurship and innovation:
1. Defining the nature of
entrepreneurship, innovation and the entrepreneurial process in
modern society
2. Identifying and exploiting the business
opportunity in a modern environment dependent on rapid communication

3. Establishing success factors for the venture
Choosing a
direction:
1. Entrepreneurial vision and mission, what it is and
how do you shape and communicate it
2. Using the business plan as
an entrepreneurial tool
Assessing the role of information systems
as a driver for innovation and growth
Initiation of a new
venture:
1. The strategic window, identifying and analysing the
gap, scanning for opportunity, positioning the new venture and
sustaining competitiveness
2. Choice And selection of appropriate
financial support
Growth and development:
1. Analysing and
evaluating the dimensions for growth
2. Examining strategies for
growth
3. Consolidation of the venture and the changing role of
the entrepreneur

Learning Strategies

The learning strategy for the module requires students to commit
150 learning hours (including assessment) of this there will be 30
hours of class support and 120 hours of independent and self
directed study. Support will also be given by access to Scheduled
Tutor Office Hours to support the module.

6 hours of
lectures/large group based activity
12 hours of formal
lectures
12 hours of tutor led activity - workshops and case
study activity

Resources

Business Library
The module web site

Texts

Birley S and Muzyka D, (2003) Mastering Enterprise FT Pitman
(ISBN 0273 63031 8)
Wickham P., (1998) Strategic
Entrepreneurship, Pitman (ISBN 0273 62713
9)

Learning Outcome

1. DEMONSTRATE A SYSTEMATIC UNDERSTANDING AND CRITICAL
EVALUATION OF THE APPLICATION OF MODERN DAY ENTREPRENEURIAL
PROCESSES TO BUSINESS DEVELOPMENT AND INNOVATION

Knowledge & Understanding

2. DEMONSTRATE ABILITY TO ANALYSE AND CRITICALLY
EVALUATE THE TECHNIQUES AND PROCESSES AVAILABLE TO POSITION AND
DEVELOP A BUSINESS VENTURE FOR GROWTH

Analysis

Learning

3. DEMONSTRATE ABILITY TO ANALYSE APPROPRIATE APPROACHES TO
GENERATING BUSINESS SOLUTIONS

Problem Solving